No faith has never yet been broken, except that of a truly faithful dog. There’s a reason dogs are man’s best friend and it’s not just because of the puppy dog eyes or the way they stare at you when you’re home early, and they know they’ve been up to something cheeky. Dogs are the most devoted and affectionate of animals. Dogs, like humans, need to be taken care of to ensure they stay healthy. A proper diet is a good way to start. We’re starting to see a growing trend today, where pet owners are getting more and more conscious of what their dogs are having for lunch or breakfast. Traditional pet food industries are stepping up their game by focusing on more organic, healthier alternatives for dogs. A recent article in the Daily Herald quotes Richard Thompson referring to the current times as the next level of feeding pets. The article also points out the trending “eat-like-your-owner” strategy that’s being adopted by many pet food industries. The healthy and fresh movement is slowly seen transitioning from humans to animals. Companies like Purina are stepping up their game to bring up products that offer healthier dog food alternatives.Purina even has an Amazon web page where pet owners can specialize and mix up different recipes and blends since “the best nutrition is personalized”, as they say. Purina’s Beneful product line has been leading the industry since its inception in 2001. The product line includes wet and dry dog food and treats. Beneful was 2012’s fourth favorite dog brand raising more than 1.5 billion dollars in revenue yearly. Beneful introduced its first premium dry food for dogs that featured meat as the primary source of protein in 2003 and has been a hit among dog owners. It also introduced organic prepared dog meals for the first time in 2006. The line featured eight different flavors and was recognized at Pack Expo awards in 2007 for its packaging that included multipurpose containers that could also serve as bowls for dogs. By the end of 2006, Beneful was generating sums of up to 300 million in revenues as a testament to its greatness. Beneful’s is a product of market leading research and continuous effort to provide the best in nutrition for dogs. Innovations in the premium dog food industries are making it easier for dog owners to keep their dogs in top shape. It has seen the sales of these premium brands go up by 45% up to 10.5 billion dollars in the US.