The following concerns a recent article about Retailer Webs Services’ new reputation management software solution WebFronts Review, check out the article on furnituretoday.com.
It’s the eighth month of August, 2016. Five days ago on the 23rd, Retailer Web Services announced a new software they have designed aimed at maintaining online reputations digitally, with as much recommendable automation as possible. Their new software gives users the ability to see and instantly respond to reviews in order that consumer experience may be improved in conjunction with marketing. The software is aimed specifically at Retailers of Independent Durable Goods. In order to design it, a survey of some 1,400 separate consumers was conducted which concerned how reviews of the online variety affected their buying choices. This helped demonstrate how buyers choose where to shop for mattresses, furniture, and appliances. From this information, RWS’ new software WebFronts Review was developed.
The need for this software is tremendous. Social media is a huge influencer of buying decisions, and things like reviews can make or break a product. Staying on top of such reviews is integral. The COO of RWS pointed out during the WebFronts Review announcement that opportunities for growth are lost to companies who avoid maximum capitalization on marketing. Where one company tightens its budget against such reputation management software, the company who does not will be able to grow more quickly. The implication here is that competitive advantage also exists for those who bring such software into their regular operations.
Between competitive advantage and room for growth, an additional critical factor is damage control. The keynote speaker of the event was a gentleman by the name of Erik Qualman who wrote a book that was nominated for a Pulitzer. His book pointed out that crazy things that happen in Vegas, may not stay in Vegas as is the popular catchphrase. Qualman supposes such things stay on YouTube. Especially when one considers that higher profiles brook greater social media awareness, the observation of Qualman’s work is very accurate. All it takes is the wrong smartphone recording at the wrong time to severely impact corporate performance.