Kate Hudson, the founder of Fabletics, spoke to MarieClare at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/ about her new line of performance wear swimsuits that have been in the market since mid-April. The athleisure dresses by Hudson can be worn anywhere; in the office, to dinner, out on the town on a date or with girlfriends, any time of the day, hence making the lives of every gal as easier as it could ever be. They are comfortable, and one can do absolutely anything in them.
Kate says that some of her Fabletics dresses have in-built bras hence no need of wearing a regular one. She adds that even those without a bra do not require so much effort to look good.
Fabletics bathing suits are made with activity and performances in mind, hence, allow their wearers to be as active as they can. Kate says that her aim is to make people feel protected in her clothes without compromising their sexiness and femininity. The fabrics inspire one to stay active.
Talking about moving Athleisure to a high fashion firm, Kate says that it will cost more money hence they might need to charge their clients higher prices. But Fabletics mission is to motivate more people to live a healthy life and for them getting a larger population on board is more important than being a high fashion designer.
That’s why Fabletics charge low prices for their products to encourage membership. She says her brands model has helped the company in getting closer to the consumers at an affordable price. Kate says that beyond clothing the people comfortably, her aim is to foster a community that embraces Fabletics mantra “Live your Passion” daily.
Together with Don Ressler and Adam Goldenberg, JustFab Inc. Co-CEOs Kate Hudson launched Mic, after observing a gap in the active wear marketplace. Though there were many luxury brands, none offered great qualities and style at an affordable price. The three innovators decided to come up with a solution to the problem. They founded Fabletics in July 2013 and launched in October 2013.
Fabletics, a subsidiary of JustFab operates via online subscriptions and sells ladies sportswear and accessories. Members are offered personalized outfits chosen based on a members fashion preferences. Fabletics launched its men’s active wear with Oliver Hudson in June 2015. The company continues to expand by adding dresses and swimsuits in their inventory. The company has Retail stores in Columbia, New Jersey, Cincinnati, Newark, St. Louis and Woodland Hills and plans to open 75 to 100 stores in the next three to five years.